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BETTER Joins The Blaydon Race as New Sponsor
We’re delighted to announce BETTER, the leisure provider for Gateshead and Newcastle, as the new sponsor of The Blaydon Race! BETTER joins us as we look ahead to the 45th edition of this iconic North East event, helping us make this milestone year one to remember. The new partnership comes at an exciting time in the history of the race, as we enter a new chapter with a new identity and rebrand, while continuing to celebrate the heritage, community and unmistakable Geordie spi
Sep 15


A new identity inspired by a rich Geordie history
With the beginning of an exciting new partnership with BETTER and the next Blaydon Race marking our 45th edition, the time felt right to explore a new look and feel for one of the North East’s most iconic events. Dating back to 1811, the Blaydon Race has become a much-loved fixture in the North East calendar. But its significance goes far beyond the race itself. For generations, Blaydon, the race, the song and the famous Ninth of Joon have held a special place in the hearts a
Sep 29
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